Inside Jo.B is the Textile Design Studio and work of Joanne Broederlow.
Born in Auckland, New Zealand raised there and in Sydney, Australia. Joanne's German Samoan heritage and her family, influence her Textile Art and Design.
She studied Fashion and Construction after graduating High School at East Sydney TECH Fashion Studio.
After having her children, two who suffered from eczema, she looked into the benefits of Organic Cotton clothes and cloth nappies. In 2005 she started the business of ethical baby and children's products online/brick and mortar store in Auckland, New Zealand.
This progressed into her own brand Imp`ish, Organic Cotton Kids Clothes, where she designed her own fabrics for the clothing range. They were hand screen printed in house at the Fair Trade Factory in India. The journey visiting India after designing the fabrics and seeing the Organic Farming from plant to processed printed fabric. Supported ethical and traditional practices of natural materials eco dyed and printed - the passion for Textile Design was born.
After wrapping up business end of 2012, relocating to Sydney, and working as a N.S.W Visual Merchandiser for an International Fashion and Home wares company. This fast fashion industry motivated Joanne to return to study at the Sydney Fashion Studio to learn more about Textile Design and Printing.
In the beginning of 2015 the opportunity to start a home based studio venture was established. Using natural (some organic) cotton, linen and silk materials, marking the fabrics with natural dyes, hand textile paints, screen and block printing two to three meters at a time.
Inside Jo.B represents and is focused on creating minimum wastage garments. Each garment is one off created ethically as "slow" or "up-cycled" fashion. The garment fabric is decorated and modified in cutting and construction but with zero - minimum wastage. These styles are androgynous and appealing to those wanting a unique, yet simple cut and conscious fashionable garment.
Collaborates with Fashion, Tatau Artists, Jewellery and Interior designers on digital prints, creating one-off fabrics and garments is a rewarding privilege Joanne practices daily.
"Creating and Designing is a journey inside to discover your voice, use it to say something..."
Please contact for more information on your own design ideas and workshops.
Inside Jo.B Studio
Hour North of Sydney by Train or Car.