Inside Jo.B is the Textile Design Studio and work of Joanne Broederlow.
Born in Auckland, New Zealand raised there and in Sydney, Australia. Joanne's German Samoan heritage and her family, influence her Textile Art and Design.
She studied Fashion and Construction after graduating High School at East Sydney TECH Fashion Studio.
After having her children, two who suffered from eczema, she looked into the benefits of Organic Cotton clothes and cloth nappies. In 2005 she started the business of ethical baby and children's products online/brick and mortar store in Auckland, New Zealand.
This progressed into her own brand Imp`ish, Organic Cotton Kids Clothes, where she designed her own fabrics for the clothing range. They were hand screen printed in house at the Fair Trade Factory in India. The journey visiting India after designing the fabrics and seeing the Organic Farming from plant to processed printed fabric. Supported ethical and traditional practices of natural materials eco dyed and printed - the passion for Textile Design was born.
After wrapping up business end of 2012, relocating to Sydney, and working as a N.S.W Visual Merchandiser for an International Fashion and Home wares company. This fast fashion industry motivated Joanne to return to study at the Sydney Fashion Studio to learn more about Textile Design and Printing.
In the beginning of 2015 the opportunity to start a home based studio venture was established.
Inside Jo.B is small slow fashion label that’s focused on one of a kind pieces.
Our fabrics are sourced by local ethical Sydney and Melbourne suppliers that have been in business for nearly 2 decades.
Inside Jo.B is focused on creating minimum waste pieces each design is constructed with this practise and intention. Each garment is one off created ethically with local sourced supplies here in Australia made “slow" fashion. These styles are androgynous and appealing to those wanting a unique piece, with fabrication speaking in raw richness, simple cut and conscious that the simplicity of it won’t date; in dresses, tops, kimonos, boleros intimates and pillowslips.
Understanding the wasteage issue from when visiting India in Joanne's previous business/label and with her own fashion design and cutting experience this was a big motivation to create and stick to basic styles and designs that honour the fabrics, its travel carbon foot print and processing of the natural fibres; to not than waste and thoughtfully create garments and pieces that use most of the material if not all. Scraps are kept for other garments and patch work styles which will me more available next season of course again supporting the ethos of one of a kind garments so the wearer knows what a gift of empowerment to have that nurturing.
Due to the nature of natural dyes each piece is made intentionally local material that way so that the wearer is really receiving a garment to look after and carefully wear for a lifetime, from fine textiles. Using natural (some organic) cotton, linen and raw silk, cotton and silk velvets and hemp materials, marking the fabrics with natural dyes, hand textile paints, screen and block printing two to three meters at a time.
The fabrics we source are prepared before and after natural dyeing with extensive washing and mordanting we collect rain water in buckets and pots as well as water tank to help with most rinsing and in house studio natural dye vats.
We collect in season (mostly on a bike ride too) local foraged and fallen from our Woy Woy Central Coast neighbourhood, eucalyptus leaves. hibiscus flowers, wild berries, weeds, street grown herbs and so much more blooms that with our own kitchen waste.
All this intention to keep small authentic, conscious and supportive in the best way we can, we aim to improve with better power and dyeing practises for conserving resource, for honouring the land all made in Australia.
Collaborations with Fashion, Tatau Artists, Jewellery and Interior designers on digital prints, creating one-off fabrics and garments is a rewarding privilege Joanne practices daily.
"Creating and Designing is a journey inside to discover your voice, use it to say something..."
Please contact for more information on your own design ideas and workshops.
Inside Jo.B Studio
Hour North of Sydney by Train or Car.